Privacy policy
What Sentradesk does with personal data — on this website, in direct enquiries, and inside the platforms we build. Written to be read, not to be survived.
Last updated 25 July 2026 · Sentradesk Ltd, company number 16934680, 128 City Road, London, EC1V 2NX, United Kingdom.
Who we are
Sentradesk Ltd ("Sentradesk", "we", "us") is a company registered in England & Wales under company number 16934680, with its registered office at 128 City Road, London, EC1V 2NX, United Kingdom.
For personal data we collect through this website and through direct enquiries, Sentradesk Ltd is the data controller. Where we operate one of our platforms on behalf of a customer, our role is usually that of a data processor — see our role in the platforms below.
You can reach us about anything in this policy at hello@sentradesk.com.
What this policy covers
This policy explains what we do with personal data in three situations:
- This website — sentradesk.com, the pages you are reading now.
- Direct enquiries — when you email us, complete the enquiry form, or talk to us about an engagement.
- Our platforms — Sentra Connect, to the extent we handle data in it.
It does not cover third-party websites you reach from links here. Those have their own policies, and we do not control them.
What we collect
When you browse this website
This site is a set of static pages. It does not run analytics scripts, advertising tags or third-party trackers, and it does not set tracking cookies. Our hosting provider processes standard server request information — IP address, requested page, timestamp, browser user agent — as an ordinary part of delivering the page and keeping the service secure.
The site serves its typefaces, styles and scripts from our own server. Viewing these pages sends no request to any third-party domain, so no other company learns that you visited. See our cookie policy for the detail.
When you contact us
If you send an enquiry, we receive what you choose to give us: your name, email address, and optionally your company, phone number, the platform you are interested in and a description of what you are trying to solve. The enquiry form on this site opens a message in your own email client — it does not post your details to a database on this website.
When you use our platforms
The platforms process the operational data our customers put into them, which may include personal data about that customer's staff, drivers, subscribers, visitors or contacts. That data belongs to the customer. What is collected, and why, is determined by them.
How we use it, and on what basis
| What we do | Lawful basis (UK GDPR) |
|---|---|
| Respond to your enquiry and discuss a possible engagement | Legitimate interests, and steps taken at your request before entering a contract |
| Deliver services and support under a signed agreement | Performance of a contract |
| Keep our website available, secure and functioning | Legitimate interests |
| Meet accounting, tax and other legal obligations | Legal obligation |
We do not sell personal data, we do not share it with advertising networks, and we do not send marketing emails to people who have not asked to hear from us.
Marketing
We do not run a mailing list, and we do not buy contact data. If we email you, it is because you contacted us, or because you are a customer and the message concerns the service you are using.
Where we do send an occasional update to an existing customer about a comparable product, we rely on the soft opt-in permitted by the Privacy and Electronic Communications Regulations, and every such message carries a one-click unsubscribe. Ask us to stop at any time, by any means, and we will — there is no requirement to use a particular form of words.
We do not use tracking pixels to record whether you opened an email.
Who we share it with
We share personal data only where there is a reason to:
- Service providers who host our website and email infrastructure, bound by contract to process data only on our instructions.
- Professional advisers — accountants and lawyers — where they need it to advise us.
- Authorities, where we are legally required to disclose. Where a customer's data is involved and we are permitted to tell them, we will.
Where a self-hosted platform runs entirely on a customer's own infrastructure, we have no access to the data in it unless the customer grants it — typically temporarily, for support.
International transfers
We work with clients in the UK, EU and USA, and some of our suppliers operate outside the UK. Where personal data is transferred outside the UK, we rely on the safeguards recognised under UK data protection law — adequacy regulations or standard contractual clauses with appropriate additional measures.
Where a customer requires that data never leaves a particular jurisdiction, the answer is usually a self-hosted deployment. Sentra Connect can be deployed on your own hardware for exactly this reason.
How long we keep it
- Enquiries that do not become engagements — kept while there is a live conversation and for a reasonable period afterwards, then deleted.
- Customer and contract records — kept for the duration of the relationship and then for as long as tax and company law requires, normally six years.
- Data inside our platforms — retained according to the customer's configuration and their own obligations. For network retention logging, that period is set by the customer's regulator, not by us.
How we protect it
We apply role-based access control, hardened authentication and audit logging across our platforms, and we restrict internal access to personal data to people who need it for their work. Data in transit is encrypted.
No system is perfectly secure, and we would rather say so than claim otherwise. If a personal data breach occurs that is likely to result in a risk to people's rights and freedoms, we will notify the Information Commissioner's Office within 72 hours where required, and affected individuals where the risk is high.
Your rights
Under UK data protection law you have the right to:
- ask what personal data we hold about you and receive a copy;
- have inaccurate data corrected;
- ask us to erase data where there is no continuing reason for us to hold it;
- ask us to restrict processing, or object to processing based on legitimate interests;
- receive data you gave us in a portable format;
- withdraw consent at any time, where we relied on consent.
Write to hello@sentradesk.com and we will respond within one month. If your data sits inside a platform we operate for one of our customers, we will pass your request to that customer, who is the controller for it, and support them in answering you.
Exercising these rights is free. We may ask for enough information to be sure who you are, which is a protection for you rather than an obstacle.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office — Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, helpline 0303 123 1113, ico.org.uk. We would appreciate the chance to put it right first, but you are not obliged to come to us before going to them.
Automated decision-making
We do not make decisions about you by automated means alone, and we do not profile you for marketing purposes.
Some of our platforms apply automated rules to operational data on our customers' behalf — a fuel claim flagged as implausible, a scan classified as a bot, a duplicate reward code rejected. These flag for a human to review; they are not final decisions about a person, and the customer configures them. If a decision of that kind has been taken about you, raise it with the organisation operating the platform, and we will help them respond.
If you are in the United States
We serve clients in the USA, and several states now give residents rights over their personal data. Where such a law applies to you, you may have the right to know what we hold, to obtain a copy, to have it corrected or deleted, and to opt out of any sale or of sharing for cross-context behavioural advertising.
That last right requires no action here: we do not sell personal data, and we do not share it for cross-context behavioural advertising. There is no advertising technology on this site to opt out of.
To exercise any of the other rights, write to hello@sentradesk.com. We will not discriminate against you for asking.
Our role in the platforms
When a customer runs Sentra Connect, the customer decides what data goes in and why — the leads they load, the calls they place and answer, and the recordings they keep. They are the controller; we act as processor under a written agreement that sets out what we may do with it.
That agreement commits us to processing data only on the customer's documented instructions, to keeping it confidential, to applying appropriate security measures, to assisting with data subject requests and breach notification, to allowing audit, and to deleting or returning the data at the end of the engagement.
We do not engage a sub-processor without the customer's authorisation, and any sub-processor we do engage is bound by equivalent obligations. If we intend to add or replace one, the customer is told in advance and may object.
For Sentra Connect, the operational data we may see in support is technical: call detail records, agent activity timestamps and system logs. The platform is not designed to identify the individual who scanned a code, and it does not build cross-site profiles.
Children
Our services are business tools sold to organisations. They are not directed at children, and we do not knowingly collect personal data from anyone under 16 through this website. If you believe we have, tell us and we will delete it.
Changes to this policy
We update this policy when what we do changes. The date at the top of the page always reflects the current version. Material changes affecting existing customers are communicated directly rather than only posted here.
Contact us
Sentradesk Ltd
128 City Road, London, EC1V 2NX, United Kingdom
Company number 16934680, registered in England & Wales
hello@sentradesk.com